GIVE US A CALL NOW (877) 257-3840

From Trading Baseball Cards to Following Finance Dreams

April 29, 2022

Why I Became a Financial Advisor
by Eric Braund, CFP®, CRPC®

At age 14, I made my first investment. Like most kids, I spent my early teen years trading baseball cards and playing video games, but I also started reading The Wall Street Journal. I had been bit by the finance bug, and I found the markets fascinating. I absorbed everything I read in financial publications and investment papers; the more I read, the more I enjoyed it. Here’s the story of how I went from a 14-year-old amateur investor to a CERTIFIED FINANCIAL PLANNER™ professional and founder of a financial firm.


With unwavering focus, I continued my pursuit of growing my financial knowledge through high school and then obtained a bachelor’s degree in finance from Hillsdale College. After graduation, I had job offers from companies in places like Detroit and Chicago. Instead, I decided to plant myself and start my financial management career in Traverse City, Michigan, a place I still call home.

I spent several years in various roles in the financial industry — I worked everywhere from a regional brokerage firm to a national bank, and I spent nearly ten years at an accounting firm. What I found was that people needed more than just portfolio management. My clients’ financial lives were multifaceted and needed a personalized touch and comprehensive solutions to make sure every piece of the puzzle was working together to get them to their goals.

From a young age, I had a dream of using my passion for finances to help others, take everything I had learned, and give others the tools, support, and confidence to secure their future. I decided to follow that dream and founded Black Walnut Wealth Management. The rest is history!


Today, with more than 25 years of experience behind me, I am the founder and Chief Financial Officer at Black Walnut Wealth Management. I spend my days serving families, physicians, and business owners through independent financial counsel and fiduciary investment services that are unbiased and free from quotas. My goal is to combine hard facts and sound reasoning with compassion and relationship-building for the long term so that my clients can rest easy, knowing their money and their future are being taken care of. We look at the big picture of your finances to address any challenges or opportunities, then drill down to implement solutions to help protect you from risk and mistakes.


Stress is an accepted part of life these days, but financial stress doesn’t have to be part of your story. The best part of my job is when I get to meet with clients and witness the relief on their faces when they realize they have someone looking out for them who has a clear action plan. I come to work every day committed to helping my clients make better financial decisions that will benefit their future. I strive to take care of my clients and make a difference in their lives both today and all of their tomorrows.

This story originally appeared on Black Walnut Wealth Management Insights.


Eric Braund is the Founder and Chief Financial Officer at Black Walnut Wealth Management, a financial advisory firm providing financial counsel and fiduciary investment services to individuals, families, and private foundations throughout the Traverse City and Northern Michigan region. He is a CERTIFIED FINANCIAL PLANNER™ professional and a Chartered Retirement Planning Counselor™ with 25 years of experience. He also has a bachelor’s degree in finance from Hillsdale College. Braund is passionate about offering services rooted in hard facts and sound reasoning combined with meaningful, long-term relationships so that his clients can experience less stress and have more time and energy to invest in what they love.

Braund is a Northern Michigan native who truly enjoys all that the area offers, including hiking, biking, swimming, skiing, volleyball, and boating. He loves spending time with his family — his wife, Jodi, and his two children — and maintaining a balanced life.

Eric Braund is an Investment Advisor Representative with Dynamic Wealth Advisors dba Black Walnut Wealth Management. All investment advisory services are offered through Dynamic Wealth Advisors.