Financial Advisor

Advisor Uses Motorcycle Trips to Inspire Herself and Clients

December 14, 2020

by Karen DeMasters

Financial advisor Rachel Sloan uses her cross-country trips on her BMW motorcycle—one of them alone—to help her live in the moment. She then tries to transfer that spark to her clients. Sloan, who spent a decade working on Wall Street, has changed her life more than once to get as much fulfillment out of her circumstances as possible. She wants her clients to plan for the future, but also not miss the joy of the present. “Sometimes we get sparks in our lives,” Sloan said in a recent interview. “I was talking to a friend on day who said she had wanted to try hot yoga for six years but had not done it. That made me look at my life to see what I wanted to do that I hadn’t done, and it was learn to ride a motorcycle.”

That initial inspiration led Sloan to ride across the United States, from her home in Glens Falls, N.Y., twice, once to the West Coast and once to the Midwest. “I always wanted a BMW and within a few days of making that decision, I was at the dealer and bought a motorcycle,” Sloan remembers. “I had them deliver the motorcycle to my house because I did not feel comfortable taking it for a test drive. I learned to ride and a whole new world of people and places opened up to me.”

Rachel Sloan

She joined the BMW Riders Association and learned the group was holding a rally in Portland, Ore. “I thought that would be perfect. That was in 2013. A 70-year-old friend joined me,” she said. Sloan and her friend rode across the United States, camping along the way. She took 30 days off from work for the trip and wrote about her experience in a series of stories for her local weekly newspaper and for a blog. “People in town felt like they traveled with me and when I got back, they felt they knew me.”

It was not the first time she had made a drastic change in her life. After graduating from college, she moved to New Mexico from New York and sold life insurance. “But I decided I was really a New York City person and returned to the East Coast.” She spent a decade on Wall Street at Bankers Trust, Morgan Stanley and Chase Manhattan Bank, which is now JPMorgan Chase. Then the slower pace of life in Upstate New York began to pull her and she moved to the area in the early 2000s and worked for Merrill Lynch, But large firms had lost their appeal and in 2009 she started the sole-proprietorship firm, Sloan Advisory Group in Glens Falls, so she could work with individuals.

“While I was working for large firms, friends and acquaintances would ask me questions about their finances and I realized there is a lot of bad advice out there. I thought I could help,” she said. “I love connecting with people and hearing about their lives. Relationships are everything in life. Between riding cross country and through my work I have met some wonderful people who are living joyously.”

Sloan Advisory Group, which has $35 million in AUM and 40 clients, serves young professionals and couples, clients approaching retirement and widows and widowers.

“My clients, many of whom have been with me a long time, are pretty awesome people,” she said. She made her first cross country trip in 2013 and five years later went to a second BMW rally in Iowa, this time riding alone, so she could experience some of the things the open road had to offer.

“A lot of intensive planning goes into preparing for a trip like this because you can’t bring much,” she said. “You have to consider ‘what if’ and go from there. When we left for Portland, it was 95 degrees and humid. It was awful, so we stopped at a hotel for a night to regroup. The trip was a metaphor for financial planning. You just take one step at a time. The trips were also a motivational tool. For instance, you can create fear in your life, but what actually happens is amazingness. I’m proud of myself for doing it.”

Sloan said she wants her clients to value their health and time, more so than their money. “That’s a powerful thing,” she said.

One of Sloan’s clients who was in her 30s wanted to take a year off from work to travel. With Sloan’s help and some intense planning, the woman was able to take a year off to participate in an overseas humanitarian project. “Everyone wants to live without regrets, so, if not now, when?” she said.

Because of Covid, Sloan has worked remotely from Bend, Ore., where her partner lives, for the last six months and she said she will probably continue to work from home even after the pandemic passes.

Last month, Sloan Advisory Group joined Dynamic Wealth Advisors, a support organization for advisors based in Phoenix, so that she can focus on working with clients. Dynamic has 80 investment advisor representatives and RIAs with a total of $2.5 billion in assets. Dynamic provides a platform and client portal, as well as a client services team for reporting, billing and other support services. Dynamic’s Portfolio Services team provides investment research, selects and rebalances accounts, plus back office services.

“Rachel is good at articulating her vision to her clients. She attracts clients who share her vision and she is very good at engaging people,” Jim Cannon, founder and CEO of Dynamic, said in an interview. “Rachel has deep understanding of what she wants in life and the outcomes she wants for her clients. I think that is an alignment that a lot of advisors miss. She is trying to take advantage of every moment of every day.”

Sloan said she wants to focus on the connection between love and money for her clients during the next year, no matter what stage the clients might be in in their lives “I want to help people see how they come together over money and help them be joyous in their lives,” Sloan said.

But she is not through traveling. She and her partner have purchased a truck and camper and will be traveling the country, this time on more than two wheels, while she continues to work remotely. “We have a beautiful country; I want to see more of it,”

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